Emmy-winning creative leader shaping brand storytelling through design, motion, and meaning at scale.
KICKOFF
I create brand stories, design systems, and visual moments that stick. Creative direction driven by taste, instinct, and purpose. The kind that leaves fingerprints.
If you’re here, you’re already in the room.
Let’s make stuff.
Creative Director and design leader with 13+ years leading award-winning campaigns, rebrands, and live experiences across entertainment, sports, and culture.
NEW STUFF >
Creative direction, brand system design, visual language, team leadershipNickelodeon Rebrand
In 2023, I spearheaded the creative vision for Nickelodeon’s full-scale rebrand—an Emmy-winning evolution that reignited the network’s inner-child energy. Partnering closely with our creative agency (Roger), I shaped a bold, flexible visual system engineered to live across every platform and touchpoint. The result is a playful, culture-charged identity built for Nickelodeon’s next generation.
MORE TO SEE >
Kids’ Choice Awards 2022
A front-row seat to the madness—see how our in-house team brought the Kids’ Choice Awards anamorphic billboard to life in Times Square, then took the creative—and much more—beyond the screen.
Super Bowl LVIII:
Live From Bikini Bottom
Super Bowl LVIII: Live From Bikini Bottom reimagined game day through Nickelodeon’s lens—an ambitious, real-time broadcast blending live sports, animation, and visual effects. Driven by Nickelodeon’s internal creative leadership in partnership with Silver Spoon Animation, the project transformed the Super Bowl into an underwater spectacle that redefined how families experience one of television’s biggest events.
