Emmy-winning creative leader shaping brand storytelling through design, motion, and meaning at scale.
KICKOFF
I create brand stories, design systems, and visual moments that stick. Creative direction driven by taste, instinct, and purpose. The kind that leaves fingerprints.
If youāre here, youāre already in the room.
Letās make stuff.
Creative Director and design leader with 13+ years leading award-winning campaigns, rebrands, and live experiences across entertainment, sports, and culture.
NEW STUFF >
Creative direction, brand system design, visual language, team leadershipNickelodeon Rebrand
In 2023, I spearheaded the creative vision for Nickelodeonās full-scale rebrandāan Emmy-winning evolution that reignited the networkās inner-child energy. Partnering closely with our creative agency (Roger), I shaped a bold, flexible visual system engineered to live across every platform and touchpoint. The result is a playful, culture-charged identity built for Nickelodeonās next generation.
MORE TO SEE >
BET Experience 2026
A front-row seat to the creative behind BET Experience. See how our team brought one of entertainment's biggest weekends to life through broadcast, live events, immersive activations, and more.
Super Bowl LVIII:
Live From Bikini Bottom
Super Bowl LVIII: Live From Bikini Bottom reimagined game day through Nickelodeonās lensāan ambitious, real-time broadcast blending live sports, animation, and visual effects. Driven by Nickelodeonās internal creative leadership in partnership with Silver Spoon Animation, the project transformed the Super Bowl into an underwater spectacle that redefined how families experience one of televisionās biggest events.
